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Edible microchips to track authentic Italian cheese | Learn English expression 'bear resemblance to'
Sep 25, 2023
Italian makers of Parmigiano Reggiano combat cheese counterfeiting by implanting edible tracking chips. Exploring the distinction between counterfeit and imitation products. Authentication methods of Parmigiano Reggiano cheese, including microchips and QR codes. Discussion on concerns about microchip tracking and CEO's assurance. Examples of how the expression 'bear resemblance' is used, such as Eurobank notes.
24:36
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Quick takeaways
- Italian cheese makers are combatting counterfeit products by implanting edible tracking chips in their wheels of cheese to verify authenticity.
- The expression 'bear resemblance to' is used to describe similarities between two things, such as the Euro banknotes and real places or the Space Force logo and the Starfleet Command logo from Star Trek.
Deep dives
The problem of counterfeit Parmigiano-Reggiano cheese
Counterfeit Parmigiano-Reggiano cheese is flooding the market, with high prices being charged for fake products. To combat this issue, cheese makers are embedding microchips in their authentic cheese wheels. The microchips contain information about the cheese's origin and allow buyers to verify the authenticity of the product. Parmigiano-Reggiano cheese is a protected name and product under European Union law, and it must adhere to strict traditional cheese-making requirements. Counterfeiters label their products as Parmigiano-Reggiano even when they do not follow the traditional methods. Microchips and QR codes are being used to track and authenticate the cheese wheels.
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