The CultCast CultCast #308 - iPhone X: The Good, the bad, the ugly
Nov 3, 2017
59:44
This week: iPhone X—the good, the bad… the ugly. The reviews are in, we’ll tell you what people love and don’t about Apple’s newest iPhone.
Plus: how to speed up Face ID we’ll tell you about the clever new strategy Apple used to build massive hype for the iPhone X launch, and why it really pissed a lot of folks off. And stick around for a very weird What We’re Into, where we reveal the stuff we’ve been dong in our lives that you should try too.
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Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show.
On the show this week
Siri, before Siri
Massive iPhone X lines form at Apple Stores worldwide
- Fans have begun lining up outside Apple Stores around the world to get their hands on iPhone X.
- The X makes its official debut on November 3. Apple has promised that units will be available for walk-in customers, but just like pre-orders, they’re expected to disappear quickly.
- Some lines have already turned chaotic, while latecomers are offering money for precious spots near the front.
- Scumbags camping just to sell their spots!
Why Apple short-circuited the media machine for iPhone X reviews
- Anybody who thinks Apple can’t innovate should look in awe at the fecal hurricane whipped up by the company’s unorthodox iPhone X marketing plan.
- By giving popular YouTubers early access to the next-gen iPhone, and allowing them to “scoop” the old-school journalists traditionally granted such preferential treatment, Cupertino upended the typical review cycle.
- Apple apparently bruised a few fragile egos in the process. Frankly, it’s hilarious watching the ensuing media meltdown.
iPhone X meta review: Setting Apple up for the next 10 years
Face ID Unlocks an iPhone More Slowly Than Touch ID, but is Faster in Day-to-Day Usage