This week: iPhone X—the good, the bad… the ugly. The reviews are in, we’ll tell you what people love and don’t about Apple’s newest iPhone.
Plus: how to speed up Face ID we’ll tell you about the clever new strategy Apple used to build massive hype for the iPhone X launch, and why it really pissed a lot of folks off. And stick around for a very weird What We’re Into, where we reveal the stuff we’ve been dong in our lives that you should try too.
This episode supported by
Build a beautiful, responsive website quick at Squarespace.com. Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful.
CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co.
The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout.
Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show.
On the show this week
Siri, before Siri
Massive iPhone X lines form at Apple Stores worldwide
- Fans have begun lining up outside Apple Stores around the world to get their hands on iPhone X.
- The X makes its official debut on November 3. Apple has promised that units will be available for walk-in customers, but just like pre-orders, they’re expected to disappear quickly.
- Some lines have already turned chaotic, while latecomers are offering money for precious spots near the front.
- Scumbags camping just to sell their spots!
Why Apple short-circuited the media machine for iPhone X reviews
- Anybody who thinks Apple can’t innovate should look in awe at the fecal hurricane whipped up by the company’s unorthodox iPhone X marketing plan.
- By giving popular YouTubers early access to the next-gen iPhone, and allowing them to “scoop” the old-school journalists traditionally granted such preferential treatment, Cupertino upended the typical review cycle.
- Apple apparently bruised a few fragile egos in the process. Frankly, it’s hilarious watching the ensuing media meltdown.
iPhone X meta review: Setting Apple up for the next 10 years
Face ID Unlocks an iPhone More Slowly Than Touch ID, but is Faster in Day-to-Day Usage
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
