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Bloomberg Businessweek
BONUS EPISODE: A Conversation About Middle East Boycotts Hitting Global Brands
Jan 28, 2024
12:34
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The podcast discusses the impact of boycott movements in the Middle East against big foreign brands due to their perceived support for Israel. It explores the decline in sales, PR challenges, and the response of these brands. The success of local brands and cafe chains amidst the boycotts is also showcased. The consequences of ongoing boycott campaigns on global brands in the region and the escalating conflict in Gaza are discussed.
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Quick takeaways
- Boycott movements in the Middle East and Muslim nations are targeting global brands due to their perceived support of Israel, causing protests, declining sales, and business impact.
- Consumers in the Middle East are shifting their spending habits, boycotting Western brands and opting for local alternatives to support Palestine, reflecting a growing awareness of ethical considerations and demands for transparency from brands.
Deep dives
Impact of Boycott Calls on Global Brands
Boycott calls targeting global brands like McDonald's, Starbucks, and Coca-Cola have emerged in response to their perceived support of Israel in the Israel-Hamas war. These companies have faced protests, boycotts, and declining sales in the Middle East. The Palestinian-led boycott divestment sanctions movement has been a major driver behind the boycotts, accusing these companies of complicity in human rights violations. While companies have denied these claims and emphasized their political neutrality, boycotts have caused significant business impact, with restaurants and supermarkets deserted and sales declining for some major brands.
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Discover
highlights
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