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Into the Metaverse
EP.78: Brands, Creators, IP & the Next Generation of Gaming with Chris Heatherly - CEO, Great Big Beautiful Tomorrow
Nov 14, 2023
Chris Heatherly, veteran executive in the games industry, discusses the modern state of brands and IP in gaming and the metaverse. Topics include backlash towards Web3 and NFTs, switching costs in the economics of gaming, brand and IP management in a digital world, generative AI's impact on the metaverse, and the future of the gaming industry.
01:00:54
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Quick takeaways
- The Metaverse represents a shift to a decentralized environment where individuals own their identity, data, and virtual items, offering more control and freedom on the internet.
- Platforms like Roblox and Fortnite Creative enable anyone to build and monetize their own games and experiences, disrupting traditional gaming business models and propelling the next generation of the internet.
Deep dives
The Emergence of the Metaverse
The podcast episode explores the concept of the Metaverse as the next big technology platform that will shape human experiences on the internet. It discusses the confluence of blockchain, digital item ownership, and decentralization in transforming internet dynamics. The Metaverse is described as a shift from centralized web 2.0 experiences to a decentralized environment where individuals own their identity, data, and virtual items, allowing for more control and freedom in navigating the internet. It also highlights the transformation of entertainment from linear content dominated by television and film to interactive and digital media like YouTube, TikTok, and video games, emphasizing the rise of multiplayer experiences, creator economy, and the potential for people to build entrepreneurial ventures within games and other platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode