Ermia Hamidzadeh on Competing with Amiri, Falling Out with Eric Bellinger, Brand Loyalty & More

Feb 24, 2023

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Ermia talks about his ride in the fashion industry, working Diddy, Eric Bellinger, brand loyalty and more.

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00:00 Intro

0:00 Ermia talks about starting his venture in fashion and getting in trouble with the law

1:10 Ermia on how he fell out from being involved with a brand with Eric Bellinger

1:45 Ermia breaks down his latest fashion brand “Palm Eleven” and what it means

2:25 Ermia talks about borrowing $1,000 from his sister to start his first fashion brand

4:00 Ermia on using Google Translate to sext his girlfriend

6:45 Ermia talks about how he got Jamie Foxx to model his fashion brand and getting on the news

12:15 Ermia breaks down working with Diddy and falling out with Eric Bellinger

15:35 Ermia talks about how he forgot to remind himself to enjoy the blessings in the moment

20:30 Ermia talks about losing his virginity at 13 years old and wanting to be in the WWE

22:40 Ermia talks about getting kicked out of football for fighting and how his family reacted when he moved to LA

24:50 Ermia talks about how his dad abandoned his family in India and dealing with his mom getting cancer

29:00 Ermia talks about the quality of fabrics he chooses and customers never returning his products

31:30 Ermia on why he is competing with Amiri directly and trying to get into Nordstrom

38:00 Ermia talks about how Essentials is not all made in America and finding fake products

40:30 How the originality is based on the design and cuts and the importance of keeping limited inventory

42:45 Ermia talks about what it takes to get your product in front of celebrities and manifesting himself to get to No Jumper

45:30 Ermia describes the background story on his brand, logo and image

48:15 Ermia talks about why he keeps his products at an average price point and why brands charge outrageous prices

52:30 Ermia on extra details like hang tags adding an exclusive packaging experience

54:30 T-Rell talks about loving what you sell and how women and men are different as far as brand loyalty

56:50 Ermia on catering to a female clientele and getting banned from the dating app Hinge

59:00 Ermia talks about potentially breaking into 'corn' and starting a collab with Sharp

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