0xResearch

Crypto Is Not Dead | Livestream

Dec 19, 2025
Join venture investor Dougie DeLuca, known for his insights on crypto adoption, Figment Capital's Jim Parillo, who specializes in platform strategies, and Theia's Noah Goldberg, a crypto analyst. They delve into the shift towards broader crypto acceptance, addressing challenges in sales and business development. Dougie critiques the current focus on crypto natives, while Jim highlights the importance of monetizing blockchain through diverse models. The trio also discusses how meme coins are driving innovation and the future of infrastructure investing.
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INSIGHT

Build Beyond Crypto Natives

  • Most builders have focused on crypto natives and assumed the world would become crypto native.
  • Dougie argues the next phase must build for non-crypto users or risk being left behind.
ADVICE

Plan A Two-Stage Go‑To‑Market

  • Start with proximate crypto-native customers, then intentionally expand to the next customer group.
  • Treat early traction as validation, not the end goal to prevent being stuck in an insular market.
ADVICE

Swap Hype For Real Sales

  • Hire real salespeople focused on non-crypto customers and productized BD.
  • Replace token-driven PR partnerships with proactive B2B outreach to onboard traditional users.
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