
Chit Chat Stocks Yelp: A Forgotten Small-Cap Stock I’m Buying Today (Ticker: YELP)
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Oct 15, 2025 Discover the hidden potential of a small-cap stock trading under 10x earnings, spotlighting its intriguing history and business model. Explore the competitive landscape with insights into Yelp's advertising shift from restaurants to services. Delve into financial performance, user growth trends, and margin expansion strategies. Learn about management challenges and the stock's future valuation upside. Ryan reveals his rationale for buying a starter position while keeping an eye on Yelp's evolving services marketplace.
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Yelp Is Financially Strong But Undervalued
- Yelp has more users, revenue, and profits than ever despite a decade of multiple compression.
- Its valuation is at historic lows while core business fundamentals improved.
Founding Story: Sick In A New City
- Jeremy Stoppelman founded Yelp after failing to find trusted local referrals while sick in a new city.
- They seeded the platform with a 20M business database and built value through user-generated reviews.
Yelp Is Essentially An Ad Auction
- Yelp's primary revenue is cost-per-click advertising driven by a dynamic auction model.
- Ads make up ~95% of revenue with CPCs varying by demand and business type.



