You'll hear Tony's story of rolling up his sleeves and doing some hard labor. You'll also hear the labor being just the start of the reward. He shares about the less tangible but not lesser results in community, emotional reward, enthusiasm to do more.

Given his leadership role and experience, we talk about the Spodek Method. I took the liberty of pulling some what he said and formatting it. Listen to the conversation for context for the full meaning, but here's some:

You opened some doors. The idea [to act] was there but I'd come up with excuses for why I couldn't engage now. If [I'm] honest I'll be a whole lot more effective right now . . . than I might be in fifteen years time. It makes a huge amount of sense to do right now so I thank you . . .because I don't know if I would have acted on it. Now that I've committed to it, I will.

Very few have done what you've done: changing diet . . . stopping air travel. . .

[Those] not doing it:

Don't recognize what it takes

Don't recognize the benefits of it, and

Can't credibly convince others.

There's no better way than trying it yourself. You can then speak with authority and awareness, as opposed to just saying oh we should do this but not really intending to.

Sometimes [we] require some form of awakening that . . . gives intrinsic motivation to do something, something different . . . through that action of doing something differently, you can build momentum.

The Spodek Method is one of those tools to enable that awakening.

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