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Want to save the world - & build a healthy profitable business? You can. My guest today, Lindsay LaShell, and I talked about everything purpose & profit! What is a marketing activist, how impact organizations can better leverage marketing to achieve goals, where folks go wrong when leveraging social media, & the marketing lies that detract all of us, for-profit & nonprofit - from achieving our goals. Lindsay explains her buyer's journey framework & how it operationalizes empathy into your business model & marketing. We talk about B Corps & how any business that wants to make a difference can become one - she has stellar advice for anyone longing to marry purpose & profit or paycheck. You will leave today's conversation motivated to do more good with your work, no matter how large your organization is.
To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com
Key Takeaways:
"Mediocre marketing costs a lot of money because you don't know who you're talking to, & you don't know what you're offering. We don't have time & money to waste. We need our s*#t to be more efficient, we need better. That's where empathy focuses your range." — Lindsay LaShell
MARIA'S COURSE
Learn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers & boosting revenue & growth: https://bit.ly/BSBcourse
Resources Mentioned:
About Lindsay LaShell, Marketing Activist & Founder, Open Lines Marketing:
Lindsay Dayton LaShell is a Marketing Activist & the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, & sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, & nonprofits. Through workshops, speaking gigs, & consulting, she’s helped thousands of organizations reevaluate & realign their marketing strategies to be more empathetic, efficient, & effective. To see what she’s up to, follow her on LinkedIn or subscribe to her newsletter at open-lines.co.
Connect with Lindsay LaShell:
Open Lines Marketing: https://www.open-lines.co/
LinkedIn: https://www.linkedin.com/in/lindsaylashell/
Twitter: https://twitter.com/Open_Lines
Instagram: https://www.instagram.com/openlinesmarketing/
Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy
Connect with Maria:
Get the podcast & book: TheEmpathyEdge.com
Learn more about Maria & her work: Red-Slice.com
Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross
Take my LinkedIn Learning Course! Leading with Empathy
LinkedIn: Maria Ross
Instagram: @redslicemaria
Twitter: @redslice
Facebook:
Achieve radical success putting empathy into action with Businessolver. Techlology with heart, powered by people. https://www.businessolver.com/edge
Book your free seat to Maria's masterclass here- https://bit.ly/4StepBrandStory