123. Do It For You. Drew Ackerman of the Sleep With Me Podcast

Apr 26, 2018

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Drew Ackerman (@dearestscooter) has a podcast so boring, it will put you to sleep. That's why it's so successful.

Almost five years ago, decided to make a podcast. Drew suffered from insomnia, so he wanted to make a podcast that would help people fall asleep.

Drew wrote stories and droned on, and gradually began to earn new listeners. Today, he's produced over 650 episodes. He's kept up a pace of about three episodes a week. Drew's show, called Sleep With Me, has millions of listeners. He's one of Patreon's top creators with almost 4,000 patrons. Sleep With Me has been featured in The New Yorker, The Washington Post, and The New York Times.

While Sleep With Me is an incredibly successful podcast, you'll see in this conversation that the success is no fluke. Drew has worked incredibly hard. Find out:

How did Drew motivate himself to finally get started, even after procrastinating for years.
How did Drew use Motivational Judo to trick himself into making one episode after another?
What self-talk did Drew use to keep himself going and finally quit his day job, even after making the podcast for three years, without pay?

This conversation is like a perfect blueprint of my latest book, The Heart to Start. If you've read the book, you'll see lots of familiar concepts playing out in Drew's story.

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