The Financial Confessions

How Not To Settle: In Dating, Business, & Life

Apr 29, 2025
Les Alfred, founder of the She's So Lucky Podcast, shares her journey from corporate life to building a successful media brand focused on women's empowerment. She discusses the toxic norms of fitness culture and the need for self-awareness in dating. The conversation highlights the challenges women face in balancing career ambitions with personal relationships, advocating for financial independence and equal partnerships. Les also touches on the importance of diverse storytelling and the evolving landscape of online media, reflecting on her podcast's rebranding journey.
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ANECDOTE

Les’s Wellness Journey

  • Les Alfred started wellness habits in college to stay awake during a boring internship.
  • She became a personal trainer and grew wary of toxic gym culture by 2017.
INSIGHT

Wellness's Pandemic Shift

  • Wellness culture evolved during the pandemic, often leading people astray seeking answers.
  • It frequently focuses on individual fixes, ignoring systemic health determinants like community and healthcare access.
INSIGHT

Thinness vs. Wellness Confusion

  • Many fitness influencers promote an unrealistic, slim ideal linked to wellness.
  • Weight loss usually comes more from eating less than exercise, highlighting a harmful thinness-wellness conflation.
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