How Panini Is Using Web3 To Create Digital Markets And Collectibles

Panini, the biggest name in sports trading cards, is experimenting with NFT technology to create digital collectibles and markets. I am joined by Jason Howarth, Vice President of Marketing & Digital at Panini America, to explore how the company is aiming to create a sustainable and controlled blockchain marketplace with a lucrative secondary revenue stream and a hybrid approach that bundles physical and digital trading cards.