Note To Scene

The Nightmare of Is Anyone Up? and How the Scene Fueled It

Jul 21, 2021
Dive into the dark legacy of Hunter Moore and his notorious website, which exploited personal content in shocking ways. The podcast unveils how the music industry controversially leveraged nude photo leaks for marketing, raising ethical questions. Explore the blurred lines between reality and entertainment with insights on a staged talk show appearance, revealing the manipulation behind the scenes. The discussion also reflects on the fallout, legal battles, and emotional turmoil surrounding victims of public humiliation, highlighting the troubling side of fame.
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ANECDOTE

Humble Origins Turned Viral

  • Hunter Moore started IsAnyoneUp by posting friends' private photos to a WordPress blog after a friend wanted to see nudes during iChat sessions.
  • The site began as a small circle joke before submissions and traffic exploded within months.
ANECDOTE

The Band Nude That Broke The Site

  • Posting All Time Low bassist Zach Merrick's nude crashed the site and pushed IsAnyoneUp into mainstream scene attention.
  • That male nude spike signaled a larger shift toward 'band bro' content fueling the site's growth.
INSIGHT

Industry Complicity Fueled Growth

  • The music industry didn't uniformly shun IsAnyoneUp; some labels bought ad space and leaned into the exposure.
  • That commercial embrace helped normalize and prop the site's reach inside the scene.
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