workshops work cover image

workshops work

293 - Facilitation as Salesmanship: Building Trust and Buy-In with Alan Versteeg

Oct 29, 2024
01:04:39

Are facilitators just salespeople in disguise? We’re not on commission, we’re not driven by a desired outcome, we don’t have a product, and nor are we in a numbers game… and yet, the longer I spoke to Alan Versteeg this week, the more I realised just how much we have in common.

And if you still don’t believe me, Alan is here to change your mind - after all, this is where he shines! Alan has been selling perspectives to people for many, many years, inviting them in to  realise new ideas - rather like that of a facilitator.

Learn how Alan masters the influence of persuasion, how he’s perfected the art of authenticity to build trust, and why he believes the buy-in of a group is actually your secret sales pitch.

Find out about:

  • The intersection of facilitation and sales: from trust to perception and psychology
  • Alan’s 26-year sales experience in selling perspectives
  • Why leaders need to master buy-in if they are to inspire new perspectives
  • The importance of appealing to someone’s values - not their ideals
  • The 6 Ps of persuasion

Don’t miss the next episode: subscribe to the show with your favourite podcast player.

And download the free 1-page summary, so you can always have the key points of this episode to hand.

Links:

Watch the video recording of this episode on YouTube.

Download the 6P Cheat Sheet

Connect to Alan Versteeg:

LinkedIn

Website

Support the show


✨✨✨

Subscribe to our newsletter to receive a free 1-page summary of each upcoming episode directly to your inbox, or explore our eBooks featuring 50-episode compilations for even more facilitation insights. Find out more:
https://workshops.work/podcast

✨✨✨

Did you know? You can search all episodes by keyword to find exactly what you need via our Buzzsprout page!

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode