YouTube For Real Estate With Levi Lascsak - Episode 25 - Attraction vs Pursuit Marketing for Real Estate Agents Using YouTube
Jul 15, 2022
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Real estate expert Levi Lascsak and Travis Plumb discuss attraction vs pursuit marketing in real estate using YouTube. They explore sales experiences in various industries, highlight the transition to attraction-based marketing, discuss effective content strategies, optimizing real estate video content, and offer insights into audience interaction on YouTube.
Transitioning from pursuit-based to attraction-based marketing can significantly impact business growth.
Creating engaging content on YouTube can attract clients passively and build long-term relationships.
Deep dives
Importance of YouTube for Real Estate Agents
Utilizing the power of YouTube for real estate business can yield significant results, as shown by the example of a real estate duo earning over $1 million in GCI their first year. Transitioning from pursuit-based sales to attraction-based marketing can significantly impact business growth and lead generation.
Challenges in Pursuit-Based Sales
The speaker narrates their experience in pursuit-based sales in various industries, highlighting the challenges of constant outreach to potential clients, developing relationships, overcoming objections, and dealing with rejection. This sales approach commonly involves cold calling, door knocking, and pursuing clients actively.
Transition to Attraction-Based Marketing
The transition to attraction-based marketing is presented as a solution to the challenges of pursuit-based sales. While traditional methods like cold calling and direct outreach are effective, creating engaging content on platforms like YouTube can attract clients passively and build long-term relationships.
Video Content Strategy for Motivated Seller Leads
For targeting motivated seller leads, creating engaging listing videos like those showcased in the podcast can be highly effective. Employing videographers, utilizing evergreen content formats, and focusing on visual storytelling with frequent frame changes can capture and retain viewer interest effectively.
In this episode of YouTube for Real Estate, we're going to dive into what "attraction marketing" and "pursuit marketing" are, and how you can get out of the pursuit business and start attracting business instead using YouTube. We are joined by Krissy Owens, our Client Success Manager, and we are talking to you about your questions on YouTube! You do not want to miss this awesome episode of YouTube for Real Estate!
Find Us on YouTube! https://www.youtube.com/c/TheReelAgents Schedule a Call With Us: https://www.fivestarstrategycall.com/
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