Accounting Leaders Podcast Bridging the gap between tech vendors and accountants, with Seth Fineberg
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Jun 28, 2023 
Seth Fineberg, Owner of Accountants Forward LLC and a veteran journalist in the accounting field, discusses his mission to connect tech vendors with accountants effectively. He emphasizes the growing importance of trust in customer relationships and how tech vendors can support small businesses. Seth reflects on his transition from journalism to accounting, shares insights on the transformative impact of automation, and outlines his plans to launch a content platform to elevate the profession.
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Trust Bridges Tech and Accounting
- Trust between tech vendors and accountants is crucial for successful partnerships.
- Small accounting firms especially need strong vendor relationships to meet evolving client needs.
Clayton’s Speaking Sparks Insight
- Seth recounts hosting Australian Clayton speaking at an event to share his independent vendor-profession insights.
- Clayton’s stories about relationship challenges sparked Seth's realization about the tech-profession crossroads.
Build Partnerships With Content
- Vendors should adopt a partnership mindset rather than a sales-first approach.
- Providing helpful, educational content builds goodwill and long-term trust with professionals.