Plain English Scent is the next frontier in branding | Learn English phrase 'latch onto'
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Call it the next frontier of marketing: big companies, including hotels, are using scents to build brand loyalty. The companies want to use scents to create positive memories among customers. They may be on to something: studies show people remember scents more than they remember images. Plus, learn the English phrasal verb ""latch onto.""
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¿Hablas español? Você fala português? Parles-tu français? 你会说中文吗？日本語を話せますか？ The episode transcripts include instant translations from English to Spanish, Portuguese, French, Chinese, Italian and Japanese. Hover over or tap a highlighted word for the translation.
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