The Sunday Times’ tech correspondent Danny Fortson brings on Michiah Prull, founder of Avalanche Insights, to talk about setting up a company after the 2016 election (3:00), starting as a community organiser (5:00), the problem with messaging (6:30), using AI to understand emotions (8:35), finding the right people (11:00), how an algorithm intuits human motivations (13:15), crafting a message (15:45), why the left is bad at it (19:45), fighting polarisation (22:30), levelling the misinformation/information playing field (26:00), whether he will go corporate (27:30), what went wrong in 2016 (31:30), the future of elections (33:00), the outlook for November 3 (35:45), and the evolution of the public’s view of climate change (37:35).

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