Reclaiming "Self-Care" from the Brands

We’re at the point where we know a bullshit attempt to commodify our burnout when we see it. No one’s buying the self-care spiel the bath bomb companies are selling us. But the rhetoric of self-care has crept into the workplace, family dynamics, and TikTok therapy speak, usually divorced from any critique of the systems that make self-care feel necessar…

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