Yann Schuermans: 400 Years Family Legacy, Indonesia Supply Chain & AB InBev to Circles.Life to Baskit Founder - E322

Yann Schuermans, Founder & CEO of Baskit, and Jeremy Au, talked about three key topics: 

1. Career Transitions and Entrepreneurship: Yann recounted his journey to join AB InBev and reflected on the valuable experiences and insights he gained, which equipped him with a broad perspective on supply chain complexities and industry nuances. He shared his decision to leave his secure role at AB InBev, joining Circles.Life, and later starting his own venture, Baskit. He explained the different considerations behind every career move, including factors like access to capital, geographic location, and even the challenges posed by the COVID-19 pandemic. He advised aspiring entrepreneurs to gain experience and build a strong foundation in their chosen domain before embarking on entrepreneurial endeavors.

2. 400 Years Family Legacy: Yann shared his background of growing up with a family history deeply rooted in supply chain expertise spanning 400 years. He discussed how he witnessed his father navigating various supply chain crises and how this upbringing ignited his own passion for the industry. Unlike conventional career paths, where individuals often pursue professions like law or finance, his family legacy exposed him to the world of supply chain management from a young age, which not only provided him with valuable insights but also fueled his passion for the field.

3. Indonesia's Supply Chain: Yann provided his insights on the supply chain from his time at the global beverage company, AB InBev. He talked about Indonesia's vast and multi-faceted supply chain, highlighting the country’s market, geographic challenges, and diverse topography. He also provided a tiered structure of the supply chain, distinguishing between various layers, including wholesalers, distributors, and brands. He also shared his insights on monetization strategies, and unit economics, and to carefully assess whether it’s better to disrupt or complement an existing supply chain model.

They also discussed Yann’s vision for Baskit as a software-defined supply chain platform, the importance of staying light and flexible in the industry, various monetization strategies within the supply chain space, and the significance of multi-category approaches.

Watch, listen or read the full insight at https://www.bravesea.com/blog/yann-schuermans

Get transcripts, startup resources & community discussions at www.bravesea.com

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