a16z Podcast The Next Wave of Marketplace Startups
Mar 24, 2021
Sriram Krishnan, a partner at Andreessen Horowitz with expertise in marketplace dynamics, joins Jeff Jordan, also a partner at the firm, to dissect the evolving landscape of marketplace startups. They explore how COVID-19 reshaped consumer behavior, pushing personalized experiences to the forefront. The discussion highlights the rise of niche platforms, the acceptance of secondhand goods, and dramatic growth in online education. They also evaluate the dominance of leading companies and speculate on future trends shaping consumer spending in 2021 and beyond.
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Pandemic Spending Trends
- People have more free time during the pandemic, leading to increased self-investment and exploring new spending categories.
- The rise of platforms like Masterclass and Cameo reflects these trends.
Cameo's Rise and Creator Monetization
- Cameo's success is attributed to increased supply (celebrities with free time) and evolving fan engagement.
- Direct monetization between creators and fans is becoming more common.
Shift in Monetization and Fan Support
- The pandemic made direct monetization from fans more socially acceptable for creators.
- Fans showed more willingness to support creators facing revenue loss.