Episode 233: The Bottom Line - The Tipping Point

The Tipping Point is a concept introduced by Malcolm Gladwell in his book of the same name. It refers to the moment when a previously slow-moving change or idea suddenly becomes viral and spreads rapidly.

This concept is especially relevant to small businesses, as they often face the challenge of creating momentum and growth while competing against larger, more established companies.

Bradley shares how it relates to your business in this episode.

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