The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally.

Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/
Find Dollar General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-network/
Find DGMN online at: https://www.dgmedianetwork.com/

Here's what we asked Austin :

Why don’t we start with a good overview of DG + DGMN - tell us about the DG customer, the DGMN audience proposition
Let’s talk the digital side of the business, how is the footprint growing, and who are DG partners - how does DGMN fit into this?
You’re here at groceryshop with us, what are you hoping to accomplish at this conference? What would be great takeaways?
So where does DGMN sit at DG - how do you work with Integrated marketing and how does it connect to your CMO?
What does a best in class partnership with DGMN look like? What advice do you have for brands looking to improve their relationship with DG customers?
Measurement = we’ve discussed this enough times over the years, can you please share what metrics and ROI reporting brands and advertisers can expect when working with DGMN?
I’m sure you’ve been thinking about instore media : give us the full scoop of what advertisers can expect from DGMN and how does it tie back to the merchant?
What’s next for DGMN heading into 2026? Tech, audience growth, you partnerships, etc.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Key Harvest[SAMPLE]