Starter Story This simple app makes $250K per month | Starter Story
Dec 9, 2025
Discover how a simple app is raking in $250K monthly through clever transcription solutions. Anton shares the journey of developing Letterly, pivoting from a different startup to find success. He emphasizes that simplicity trumps free alternatives by enhancing user experience, onboarding, and retention. Learn about the tech stack and costs behind the app and the importance of quick launches with validated ideas. Anton's insights provide a valuable playbook for aspiring founders looking to build effective software.
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Years Of Failed Startups Led To One Win
- Anton built Letterly after 15 years of failed startups and pivoted his team's focus to this simple idea.
- The app now makes $250,000/month with 20K paid subscribers and 30K monthly active users.
Simplicity As The Real Competitive Moat
- Anton's core insight is that extreme simplicity and removing friction is the app's competitive advantage.
- He argues most competitors exist but few obsess over making the product effortless to use.
UX Multiplies Growth Metrics
- Great UX multiplies every metric: onboarding, retention, conversion, and referrals.
- Customers often choose Letterly because it 'feels' easier than free alternatives like ChatGPT.