Steve Olsher, known for clarity in purpose, discusses profiting from podcasting. Topics include monetizing guest appearances, efficient scheduling with Calendly, indie author marketing collaborations, and networking at conferences for joint ventures.
Podcasting has become mainstream with widespread accessibility through features like Apple CarPlay, surpassing traditional radio platforms in listenership.
Guest appearances on podcasts offer a test platform for potential podcasters, translating exposure into book sales and audience growth.
Maximizing time as a podcast guest involves offering value-driven content, balancing insights with subtle calls-to-action for audience engagement.
Deep dives
Podcasting Resurgence and Potential Over Radio
Podcasting has evolved from its initial uncertain status to become a significant medium with substantial growth. The surge in Wi-Fi accessibility and features like Apple CarPlay and Google CarPlay integrated into cars indicates its mainstream integration. Recent data revealing podcast listenership surpassing satellite radio for the first time in 2018 highlights its enduring appeal and potential to outlast traditional radio platforms.
Value of Guest Appearances in Podcasting
Guest appearances on podcasts serve as a stepping stone for individuals looking to test the podcasting waters without the initial investment in creating their own show. Being a guest offers a unique opportunity to gauge audience interest, receive feedback, and refine content before potentially launching a personal podcast. The exposure garnered as a guest can also translate into increased book sales, audience engagement, and platform growth.
Maximizing Guest Podcasting Opportunities
Maximizing time as a guest on podcasts involves prioritizing value-driven content over self-promotion. Focusing on teaching, providing valuable insights, and offering practical strategies during the interview establishes credibility and engages the audience effectively. Balancing content delivery with subtle calls-to-action ensures that the audience remains engaged and receptive to further offerings without feeling overwhelmed by sales pitches.
Exploring Joint Ventures for Monetization
Joint ventures present lucrative opportunities for podcasters and YouTubers to generate revenue while maintaining audience trust. By collaborating with reputable partners and mutually promoting products or services that align with audience interests, content creators can monetize their platform effectively. Joint ventures often stem from personal relationships fostered through conferences or direct interactions, ensuring the promotion of high-quality offerings.
Networking and Relationship Building in the Podcasting Community
Building relationships with industry peers and potential joint venture partners is crucial for long-term success in podcasting. Conferences like the New Media Summit provide a platform for content creators to connect, learn, and collaborate with top podcasters and like-minded individuals. By engaging in authentic interactions and sharing experiences, attendees can forge valuable connections and opportunities for growth within the podcasting community.
Steve Olsher is famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients and presentation attendees towards achieving massive profitability while cultivating lives of purpose, conviction, and contribution. He also […]
