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Creative Funding Show
015 Profiting from Podcasting With Steve Olsher
Aug 2, 2018
Steve Olsher, known for clarity in purpose, discusses profiting from podcasting. Topics include monetizing guest appearances, efficient scheduling with Calendly, indie author marketing collaborations, and networking at conferences for joint ventures.
36:26
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Quick takeaways
- Podcasting has become mainstream with widespread accessibility through features like Apple CarPlay, surpassing traditional radio platforms in listenership.
- Guest appearances on podcasts offer a test platform for potential podcasters, translating exposure into book sales and audience growth.
Deep dives
Podcasting Resurgence and Potential Over Radio
Podcasting has evolved from its initial uncertain status to become a significant medium with substantial growth. The surge in Wi-Fi accessibility and features like Apple CarPlay and Google CarPlay integrated into cars indicates its mainstream integration. Recent data revealing podcast listenership surpassing satellite radio for the first time in 2018 highlights its enduring appeal and potential to outlast traditional radio platforms.
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Discover
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