Using AI to Create Better Insights and Unlock New Opportunities with Maaike Van Den Branden, CDO of Mumsnet

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Generative AI is no longer just an exclusive tool for big organisations. Thanks to the emergence of ChatGPT, AI is now levelling the playing field and making these once-exclusive resources available to all.

This week on Data & AI Mastery, we’re joined by Maaike Van Den Branden, Chief Data Officer (CDO) at Mumsnet, to discuss how data can influence a small organisation. 

As the CDO at Mumsnet, the UK’s largest parenting forum with over 9 million monthly visitors, Maaike leads the data team that transforms user conversations into valuable insights for brands. One of her key achievements is developing MumsGPT, an AI-powered qualitative research tool.

In conversation with our host, Raoul, she shares a fresh perspective on the real value that AI brings to businesses of all sizes.

Maaike walks us through her journey to becoming a CDO and explores the pivotal skills needed to thrive in data analytics. 

She also discusses the evolving nature of data leadership, the blurred lines of ownership, and why collaboration across teams is crucial for success.

Maaike and Raoul explore how Mumsnet uses generative AI to transform data analysis and create actionable insights. They talk about how AI helps drive ROI and strengthen brand partnerships, emphasising the importance of team collaboration and alignment for business success.

As she wisely points out, everyone in an organisation is responsible for data quality—and that’s the ultimate secret to making data work for you, even as a small business.

Expect this and more practical advice on leveraging AI tools to create real impact and value in this Data & AI Mastery episode. So, tune in now and join the conversation!

Chapter Markers:

(01:54) Exploring the pivotal skills needed for career growth from a technical individual contributor to a leadership role in data

(04:07) Unpacking the realities and misconceptions of the Chief Data Officer (CDO) role

(08:28) Understanding how Mumsnet adopted generative AI like ChatGPT to revolutionise data analysis and create actionable insights

(14:02) Leveraging AI to extract valuable data insights and drive business ROI

(18:34) The importance of collaboration and critical thinking within data teams to align with business goals

(23:35) Navigating data trends and focusing on practical value

(25:21) Tips for staying up to date as a leader

(27:43) Key takeaways

Links

Connect with Maaike on LinkedIn

Visit Mumsnet

Follow Raoul for more AI insights on LinkedIn

Explore Cambridge Spark’s AI upskilling programs at cambridgespark.com