Combining World Championship Rallycross and Energy Drinks with Oliver Bennett, CEO of XITE Energy Drink

In this weeks episode, I welcome Oliver Bennett, World Rallycross Driver and Founder of XITE Energy Drink.

XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in just its first 2 weeks but creating a sugar free blend was just the start.

In episode #197 we chat about:

• Taking on the big boys.
• How he launched the business straight out of university with his partner Megan Jones.
• How he is building the brand in parallel with his World Rallycross career.

Let's StartUp!