Noah Palansky is the founder of Taiv, a digital signage solution that uses AI to automatically switch between cable and custom streaming channels. Taiv is used in restaurants and other venues to serve custom ads and content during commercial breaks. Prior to Taiv, Noah worked marketing at a software company and started a foundation to help kids affected by cancer after losing his own mom to a rare form of cancer as a teenager. In today's episode, we talk about:

* Noah's aha moment for Taiv while watching a hockey game in a bar

* challenges of building a hardware and software startup

* door to door sales and getting the first customer

* expanding operations to multiple cities

* fundraising and keeping the lights on during covid

* finding cofounders with help from the spouse

* current and future milestones

Where to find Noah

* linkedin: https://www.linkedin.com/in/noahpalansky/

* email: hello@taiv.tv

Closing Questions

* advice to current founders: be prepared to work on startup for the long run - most "overnight success" comes after 10 years of work

* when you think of success, who comes to mind: Bill and Melinda Gates for making a big philanthropic impact in the world

* how do you recharge: do things that make me so uncomfortable that I can't think about work - building a deck from scratch, racing in negative 40 degrees Celsius, etc

* any recent small investment that has had an outsized impact: getting better at prioritizing important things and intentionally letting other tasks fall through the cracks

* ask: currently launching new product, TaivX, to make it easy to add physical world advertising to your product with two lines of code - if this fits your use case, please reach out to Noah

* offer:

* If you have a product and want to reach people in bars or restaurants, get 50% off your first campaign by mentioning "Founders Table" in the email

* If you know a restaurant or bar that would be interested in partnering with Taiv, tell Noah and get an awesome swag bag worth $200

Referenced

* Taiv

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