Grit and Growth E.82 | Brook Cupps - Leading With Values That Actually Last (Our Most-Listened-To Episode of 2025)
Dec 30, 2025
Join Brook Cupps, a high school basketball coach and leadership author, as he dives into authentic leadership and values-driven coaching. He discusses the importance of personal pillars and developing a values-based culture in sports. Brook highlights how to focus on character over scores and shares workouts designed to foster consistent excellence. He emphasizes the need for self-knowledge, intentional relationships, and the role of faith in coaching. Get inspired by Brook’s journey from transactional coaching to leading with purpose and authenticity.
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From Transactional To Purposeful Coach
- Brook Cupps described his first seven years as a transactional, unreflective coach who measured worth by wins.
- A Dick Bennett clinic shifted him toward purpose, relationships, and long-term coaching impact.
Build Values From Who You Are
- Do identify the core values you genuinely live by before imposing them on your program.
- Use those personal values as the mission you give your team so you can offer the best of yourself.
Redefine The 'Score That Matters'
- The 'score that matters' is not scoreboard-driven but character and relationships.
- Use lead measures that focus on process to increase likelihood of meaningful outcomes.