While a lead magnet might seem insignificant, creating a high-quality and high-impact offer requires some strategic planning. An effective lead magnet provides a solution that's both valuable and efficient, which creates trust and lays the groundwork for a loyal subscriber base.

In this episode of Deliverability Defined, Alyssa and Melissa discuss the power of lead magnets to grow your email list and engage subscribers. They share their experience working with top email marketers and highlight the strategies that have helped them gain thousands of new subscribers and a more engaged and loyal audience. They also share tips on how to create lead magnets and what makes them effective.

In this episode:

• [05:44] - Lead magnets and their purpose.
• [10:49] - A cautionary tale.
• [13:07] - The importance of sender identity in email deliverability.
• [15:28] - How to level up your lead magnets.
• [19:39] - Tailoring lead magnets to audience preferences.
• [20:41] - Reminding subscribers of their opt-in at the top of emails.
• [21:53] - Using ads to drive traffic to lead magnets.
• [24:27] - Creating lead magnets with ConvertKit.

Key Takeaways

• Lead magnets are valuable resources or incentives offered to potential subscribers in exchange for their email addresses.
• Effective lead magnets provide upfront value and help build a strong subscriber relationship.
• A well-crafted lead magnet helps you make a strong first impression and build a highly engaged email list.
• When creating a lead magnet, it’s important to have a well-defined value proposition and understand the needs of your ideal subscribers.
• Lead magnets should be part of a larger strategy to convert subscribers into customers.
• It's essential to have a clear strategy for delivering value to your subscribers after they sign up for your lead magnet.

Quotes

"A lead magnet is a great way to provide value upfront. Instead of people just signing up to your email list and they start getting sales emails from you, you're giving them things." - Alyssa Dulin

"When you have a lead magnet set-up, be sure that you have a strategy around what kinds of emails that person will be getting after they sign up, and not to start sending them broadcasts and sequences accidentally." ~ Melissa Lambert

"After the lead magnet's delivered, send an email introducing yourself and make it memorable. Don't just make it a generic bio." ~ Alyssa Dulin

"Depending on the kind of list collection you are using, your subscriber quality can be different. That's not a bad thing. It just means you may have to adjust the way you initially have people engaging or not engaging." ~ Melissa Lambert

Links

• James Clear
• Atomic Habits
• Pinterest
• ConvertKit Creator Network
• Subscribe to the weekly Deliverability Dispatch Newsletter!
• Subscribe to the monthly Deliverability Defined newsletter!

Connect with our hosts

• Alyssa Dulin
• Melissa Lambert

Stay in touch

• Apple Podcasts
• Spotify
• Twitter
• Facebook
• Instagram
• Deliverability Defined Website

Try ConvertKit's deliverability in action

It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.