Can Copying Hard Seltzer Revive Hard Cider?

Joanna and Zach discuss hard cider's attempt to borrow from hard seltzer in a bid to revitalize the flagging category, why hard cider's momentum fizzled in the last decade, and what a path forward for craft producers might look like. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: Chuckanut Brewing Pilsner

Joanna is drinking: Talea Beer Co. Tart Deco

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