Finshots Daily Birla Opus puts Asian Paints in trouble
Jul 3, 2025
Grasim Industries is taking on Asian Paints, accusing them of market dominance and manipulating dealers. The Competition Commission of India is revisiting previous investigations due to the fierce competition sparked by Grasim's Birla Opus. This controversy raises questions about ethics in the paint industry and the impact on consumers. The battle for market supremacy continues, making for a thrilling look into corporate rivalries.
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Grasim Alleges Asian Paints Monopoly
- Grasim Industries accuses Asian Paints of abusing dominance to block new entrants like Birla Opus.
- Alleged tactics include exclusive discounts, perks for loyalty, and retaliatory measures against dealers stocking rivals.
Past Investigation Found No Abuse
- A prior complaint by JSW Paints against Asian Paints found no evidence of anti-competitive abuse.
- Dealers often carried multiple brands, and changes in credit limits were due to payment issues, not retaliation.
Competitive Paints Market Dynamics
- Decorative paints market allows easy entry and multi-brand dealers dominate sales channels.
- Despite this, Birla Opus rapidly became a leading brand with extensive network and strong investment.