The Innovation Show "Strategy Manifestos" with Andrew Binns
Welcome to part 2 of the Corporate Explorer series.
In this episode, titled "Strategy Manifestos," join Andrew Binns as he delves into corporate exploration, sharing insights from the Corporate Explorer Fieldbook.
Brought to you by Wazoku, the Corporate Explorer series is designed to uncover the depth of insight and experience within corporations, beyond the realm of management gurus and academics. In May 2022, Andy attended a conference at Bosch that sparked the inspiration for this episode, revealing the wealth of knowledge within corporations about corporate exploration.
The episode kicks off with a discussion on turning high-level corporate statements into empowering Strategy Manifestos. Co-authored by long-time client Andreas Brandstetter, Chapter 1 explores the crucial role of manifestos in aligning senior leaders on strategic ambitions and communicating these ambitions effectively.
Andy shares personal experiences as a corporate explorer, emphasizing the importance of a clear strategy. The Strategy Manifesto, while not a replacement for detailed strategy plans, makes explicit the company's strategic choices and provides the rationale for those decisions.
Discover the key element of the manifesto – portfolio allocation. Learn how companies can change their approach to R&D investment to focus on cross-business priorities, including areas of withdrawal or deliberate non-entry.
Moving on to the execution of the manifesto, Andy outlines five steps: developing a point of view, assembling facts and perspectives, drafting and iterating, addressing disagreements, and adapting for different audiences.
The episode concludes with five powerful approaches for corporate explorers to trigger change within their organizations. From outside-in exploration to cultivating sponsors, each approach requires time and commitment but holds the potential to create bottom-up pressure that shifts action at the top.
Tune in to "Strategy Manifestos" by Andrew Binns, part of the Corporate Explorer series sponsored by Wazoku, and gain actionable insights into driving innovation and strategy within your organization. Don't miss this opportunity to explore the uncharted territories of corporate excellence!
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