Sonia Ramos, a vibrant content creator known for her skincare and makeup expertise, shares her inspiring journey of embracing aging at 46. She unveils her reasoning behind letting her gray hair grow in and offers game-changing tips on concealer application and blush placement. Ramos emphasizes the importance of a proper skincare routine, including the double cleanse, and provides advice for looking rejuvenated even on the toughest days. Her insights celebrate beauty for all ages, making the conversation both uplifting and relatable.
Sonia Ramos encourages women over 40 to embrace their natural beauty and express themselves confidently, regardless of societal expectations.
The podcast emphasizes the significance of a proper skincare routine, including cleansing and using sunscreen, to maintain healthy skin as one ages.
Ramos advocates for using sheer, lightweight foundations and color correction, challenging the belief that full coverage products are ideal for mature skin.
Deep dives
Sonia Ramos: Embracing Beauty and Confidence Over 40
Sonia Ramos, a makeup artist and content creator, has gained widespread recognition for her relatable and authentic approach to beauty, particularly for women over 40. She began her journey during the COVID-19 pandemic by initially sharing handbag videos, which transitioned to makeup after a viewer inquired about her lipstick. A pivotal moment in her rise to fame was a TikTok video where she provided age-specific makeup tips, particularly on concealer application for older skin, which resonated with many viewers and led to her viral success. Ramos emphasizes that confidence is key and encourages more women to embrace their natural beauty and express themselves without fear of judgment.
Lessons from Negative Feedback
In her journey as a content creator, Sonia Ramos encountered negative comments that included criticism about her age and makeup choices. Instead of being discouraged, she views these reactions as reflections of the insecurities of those who critique her. Ramos believes in the importance of confidence in older women and encourages them to put themselves out there, irrespective of societal expectations. This confidence not only empowers her but also resonates with her followers, often encouraging them to embrace their own individuality.
Transformative Skincare Routines
Sonia discusses the vital role of a proper skincare routine, particularly emphasizing the necessity of cleansing the face correctly to achieve healthy skin. She recommends starting with a simple yet effective regimen that includes a cleanser, moisturizer, and vitamin C serum for brightening and firming properties. Additionally, she underlines the importance of using sunscreen to protect against sun damage, which becomes increasingly crucial with age. Ramos advocates for consistency in skincare, explaining that maintaining a routine is key to achieving and preserving healthy skin.
Makeup Techniques for Mature Skin
Ramos highlights that, contrary to common belief, full coverage foundations can accentuate imperfections rather than disguise them. She champions the use of sheer, lightweight foundations, as well as the importance of color correction to address specific skin concerns like dark spots. Her advice caters specifically to women over 40, guiding them in choosing makeup products that work cohesively with their skin's changing texture. Additionally, she shares her favorite products, including creamy concealers and foundations that allow for flexibility in coverage, depending on the occasion.
Building a Supportive Community
Sonia has cultivated a community of followers who appreciate her honesty and humor in tackling beauty topics. She engages with her audience regularly, often receiving heartfelt messages sharing their personal transformations inspired by her content. This interaction strengthens her commitment to empowering women, particularly those of older generations, to embrace their beauty confidently. Ramos believes in the importance of support and dialogue among women, fostering a sense of belonging and encouragement in her online space.
Content creator @officiallysoniaramos calls herself a “mature lady” (lol, she’s 46), but her makeup tips work for Gen Z, Boomers, and everybody in between. She explains how (and why) she let her gray hair grow in at 35, why everybody’s getting their concealer wrong, where to put your blush, the power of the double cleanse, and how to look less tired when you’re feeling “busted and crusted.” This episode features a new introduction but it originally aired in 2023. We'll be back next week with all new episodes!