In today's episode of The Innovative Agency Podcast, we talked with the visionary Nicole Mahoney, the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. 

Nicole joined us to share the game-changing impact a dynamic vision has made on her agency's growth trajectory and spills the secrets of transforming podcast gold into a rich vein of thought leadership content. Tune in to hear how Nicole's strategies have not just grown her agency, but also created a community and a presence that stands out in the crowded world of travel and tourism.

What you will learn in this episode: 

• Why a clear vision is crucial for guiding agency growth and how it can be a compass during times of opportunity and uncertainty.

• The transformative power of thought leadership and how investing in it can enhance your agency's profitability and industry authority.

• Strategies for measuring the return on investment for thought leadership and navigating the challenges that come with these non-traditional marketing efforts.

• The innovative approach to repurposing content effectively across different platforms, including blogs, white papers, books, and virtual events.

• Insights on the practical impacts and growth potential when expanding an agency's reach beyond traditional geographic boundaries and client bases.

• Tips on how to confidently increase agency rates in response to enhanced team abilities and market respect.

• How integrating and aligning multiple brands within an agency model can create diverse revenue streams and insulate the business from industry fluctuations.

Bio

Nicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She’s the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration.

She commissioned a first-of-its-kind research study in 2020 to examine what makes partnerships successful and explore the role collaboration is playing in helping the industry recover from the Covid-19 pandemic. Those results, her recorded conversations with more than 300 podcast guests, and her personal experience formed the basis of her book, Stronger Together: Building World-Changing Business Collaborations. Nicole resides in Canandaigua, New York.

Resources:

• Website: https://nicolemahoney.com/

• Destination on the Left: https://breaktheicemedia.com/podcast/

• LinkedIn: https://www.linkedin.com/in/nicolemahoney/

• Facebook: https://www.facebook.com/BreakTheIceMedia

• Twitter: https://twitter.com/Break_TheIce

• Tap Into Travel: https://www.tapintotravel.com/

• Research: Collaboration in the Travel, Tourism, & Hospitality Industry: https://breaktheicemedia.com/collaboration/