Fave Hits: 6 Quick Questions with Liv Koennecke, Founder of Maison Essentiele (Part 2)

Today on the show we are learning from Olivia (or Liv as I know her!) Koennecke, Founder of luxury pyjamas brand Maison Essentiele. Maison Essentiele creates luxurious home essentials defined by soft, fluid silhouettes and tailoring. Every piece in the collection is responsibly crafted using high-quality natural fabrics like A-grade silk, European linen and organic cotton, allowing you to elevate your morning and evening routine with their chic pajama sets and silky nightdresses.

If you’re in the fashion industry this is such an amazing deep dive on things you should be considering when it comes to capital, how to go about getting a retailer like Net-A-Porter and Bloomingdales, and her thoughts behind gifting high-priced products to influencers.

I especially loved getting into the nitty gritty of the financials behind building a luxury brand. You wouldn’t be alone in thinking that starting a luxury fashion brand would require a hefty bit of capital to get you off the ground. I sure thought so, but Liv really turned this on its head for me. “Because I had no capital to work with, it has always made me have a really lean way of operating. I’ve always had to be really savvy with my money, and be really creative to have done what I’ve done. This is the biggest lesson that I want to pass on to other business owners. You actually, to begin with, don’t need a huge amount of money.” I just had to know the secret. When it comes to a logo, website, designing some packaging… There are so many great tools that you can use right now that are so much lower cost. Those are a lot more cost-efficient than agency packages. Outsourcing websites such as: Fiverr, Upwork, 99Designs, Writer Access, Total…In this way, you can pay by the hour or by the project, and save those pretty pennies for other areas of the biz. So smart.

Let’s get straight into it!

LINKS WE MENTION: 

Maison Essentiele's Instagram

Olivia's Instagram

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