211. Email Marketing is Still Powerful, with Melanie Balke

Intro

Today we are diving into some of the work that agency owners do, rather than the behind-the-scenes processes that keep their businesses operating. Email marketing is the topic of the day and we’ve invited Melanie Balke, CEO and Founder of The Email Marketers, to provide her insights on leveraging email marketing in your marketing agency. 

 

What you will learn in this episode: 

 

• Why email marketing has remained consistently powerful over the past decade. 

• The reason social media hasn’t replaced email marketing

• Why email marketing still works

• The value of segmentation for email marketers

• The avoidable costs of not using email marketing

• Future expectations for AI integration across the field of email marketing

 

Bio

 

Melanie Balke is the CEO and Founder of The Email Marketers, your outsourced email marketing team for e-commerce brands and more.

 

She started her career in Germany in traditional marketing consulting for brands in the automotive, healthcare, and telecommunication space. This allowed her to work with conglomerate brand names such as Volkswagen and Mercedes-Benz.

 

Once she moved to the US, she joined one of the first made-to-order DTC furniture brands as the first marketing hire and helped scale the company to a successful acquisition.

 

Her passion for email took full focus when she returned to the agency world as the Head of Email Marketing for one of LA's fastest-growing agencies.

In 2019, she founded The Email Marketers - an outsourced team of e-commerce email experts that care - to help grow scaling e-commerce businesses' revenue and build lasting customer relationships through email marketing.

 

Resources:

 

• Website: https://www.theemailmarketers.com/ 

• LinkedIn Personal: https://www.linkedin.com/in/melaniebalke/

• LinkedIn Business: https://www.linkedin.com/company/the-email-marketers/