

1653: Why Change Management Fails by Christine Comaford of Smart Tribes Institute on Business Leadership
4 snips Apr 10, 2025
Change management often fails due to innate brain resistance to transformation. Leaders frequently rely on fear-based tactics, which create a culture of mistrust. Effective change requires fostering safety and inspiration among team members. Strategies grounded in neuroscience can help reduce pushback and promote lasting transformation. A focus on culture and shared purpose enhances accountability and collaboration, shifting the narrative from mere compliance to genuine engagement.
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Six Levels of Change
- Change happens at six levels: environment, behavior, capability, belief, identity, and core purpose.
- Most change efforts fail because they only target surface-level changes like environment or behavior, missing deeper levels.
Behavioral Change Is Temporary
- Temporary behavior change often fails because old habits feel safer and more familiar.
- Deeper levels like beliefs and identity must be addressed for change to stick.
Fix Culture by Tackling All Levels
- Address all six change levels to fix a cultural issue like accountability.
- Combine CEO vision, belief shifts, identity inclusion, behavior tools, capability training, and environment cues for success.