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Optimal Work Daily - Career, Productivity and Entrepreneurship

1653: Why Change Management Fails by Christine Comaford of Smart Tribes Institute on Business Leadership

Apr 10, 2025
Change management often fails due to innate brain resistance to transformation. Leaders frequently rely on fear-based tactics, which create a culture of mistrust. Effective change requires fostering safety and inspiration among team members. Strategies grounded in neuroscience can help reduce pushback and promote lasting transformation. A focus on culture and shared purpose enhances accountability and collaboration, shifting the narrative from mere compliance to genuine engagement.
10:44

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Quick takeaways

  • Change management fails primarily due to leaders' reliance on fear-based methods, hindering employees' ability to embrace transformation.
  • Successful change requires addressing deeper beliefs and identity, promoting collaboration and engagement to foster lasting organizational development.

Deep dives

Understanding Levels of Change

Change management often fails when organizations do not recognize the multiple levels where change occurs within individuals. The first level, environment, includes both physical and emotional spaces but is often superficial and does not lead to meaningful transformations. Beyond this, behavior and capability represent groups of behaviors that can be learned but may not be sustained without addressing deeper beliefs and identity related to the change. Ultimately, failing to engage with all these levels guarantees that efforts to instigate change will either fizzle out or remain superficial, hindering true organizational development.

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