Call To Action 74: The man behind some of Britain’s most famous ads & author of Anatomy of Humbug, Paul Feldwick
Oct 29, 2021
54:32
This week, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, Paul Feldwick.
The man behind one of our favourite all time ad campaigns, Paul worked at the legendary agency BMP on some of Britain’s most famous brands for over 30 years. His latest book ‘Why Does the Pedlar Sing?’ explores why selling and entertainment go hand in hand and was described by Rory Sutherland as “possibly the book I would most highly recommend to anyone in marketing”.
Paul talks to us on tonnes of topics, including BMP, being the world’s worst account manager, clowns, talking to real people, what brands can learn from Snow White, Jeremy Bullmore, PT Barnum, fame, shame, purpose, Mrs Brown’s Boys, whether ads need to be "liked", Martin Boase, and a whole lot more. Tuck in.
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Check out his website
Follow Paul on LinkedIn
We implore you to read both of his fabulous books:
Why Does the Pedlar Sing?
Anatomy of Humbug
And here’s that famous Barclaycard ad with Rowan Atkinson
Paul’s book recommendations are:
How Brands Grow by Byron Sharp
Building Distinctive Brand Assets by Jenni Romaniuk
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The man behind one of our favourite all time ad campaigns, Paul worked at the legendary agency BMP on some of Britain’s most famous brands for over 30 years. His latest book ‘Why Does the Pedlar Sing?’ explores why selling and entertainment go hand in hand and was described by Rory Sutherland as “possibly the book I would most highly recommend to anyone in marketing”.
Paul talks to us on tonnes of topics, including BMP, being the world’s worst account manager, clowns, talking to real people, what brands can learn from Snow White, Jeremy Bullmore, PT Barnum, fame, shame, purpose, Mrs Brown’s Boys, whether ads need to be "liked", Martin Boase, and a whole lot more. Tuck in.
/////
Check out his website
Follow Paul on LinkedIn
We implore you to read both of his fabulous books:
Why Does the Pedlar Sing?
Anatomy of Humbug
And here’s that famous Barclaycard ad with Rowan Atkinson
Paul’s book recommendations are:
How Brands Grow by Byron Sharp
Building Distinctive Brand Assets by Jenni Romaniuk
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