API-first property management system (PMS) Apaleo aims to help hoteliers scale business. And according to founder and CEO Uli Pillau, the platform give developers and startups, as well as established players, the opportunity to innovate.

“When you look at us, we are the only not all-in-one PMS in the market—we are a true platform, so our innovation comes really from all of the apps and the modules and components, which are being developed by third parties on top of our Apaleo PMS platform,” Pillau said in a recent interview with PhocusWire news editor Abby Crotty.

Founded in 2017, Apaleo describes itself on its website as “the open platform for modern hospitality,” with its latest initiative, Agent Hub, launched earlier this year. The marketplace of artificial intelligence (AI) agents is intended to help hoteliers and tech developers share, adopt, discover and build solutions based on AI.

The company has also secured significant funding: In November 2024, the Germany-based company announced growth equity funding of €20 million, and in 2023, it raised a total of €9 million in its Series A round.

During the interview, Pillau shared an update on Agent Hub, his biggest learnings as the head of Apaleo and his thoughts on AI in the hospitality industry.

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