

Datumo Challenges Scale AI’s Market Grip
Aug 17, 2025
Datumo is shaking up the AI training data landscape with a fresh $15.5 million investment. Their innovative reward-based app for data labeling promises enhanced scalability and precision. This rising competitor is not just challenging established giants but also potentially spurring breakthroughs across various industries. As the market evolves, Datumo’s entry could redefine standards and practices in AI development.
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From Labeling To Safety Benchmarking
- Datumo began as a data-labeling company and is expanding into AI safety benchmarking and model evaluation.
- They now offer tools to monitor and improve model outputs and test responses for enterprise use.
CEO’s Crowdsourced Labeling App
- CEO David Kim built a reward-based crowdsourcing app to speed up data labeling using people’s spare time.
- The approach generated tens of thousands in pre-contract sales and passed $1M revenue in year one.
Customer Demand Drove New Services
- Datumo expanded from annotation into pre-training datasets and model evaluation as LLM needs matured.
- Clients asked for model scoring to compare outputs and that revealed an existing evaluation capability.