Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders cover image

Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

Russ Wheeler, BBQGuys — In Your Grill: A look at the innovative platform that's changing the outdoor game

Oct 27, 2021
27:52

Highlights:

  • Intro to community surrounding BBQGuys (2:46)
  • How private equity actually attracted Russ to the company (5:01)
  • How BBQGuys are getting employee buy-in (7:10)
  • How BBQGuys found gaps in the market for their own brand (10:45)
  • Creating a professional customer base (12:43)
  • Defining the addressable market (15:30)
  • Creating a content platform (17:33)
  • How investors should read into acquisition costs (19:51)
  • Why Russ is excited about getting acquired by a SPAC, Velocity Acquisition Group (22:24)
  • Insight into senior team of the company (25:47)

Links:

ICR Twitter

ICR LinkedIn

ICR Website

Russ Wheeler LinkedIn

Russ Wheeler Twitter

BBQGuys Website

BBQGuys LinkedIn

BBQGuys Twitter

Feedback:

If you have questions about the show or topics you'd like discussed in future episodes, email our producer, ross@lowerstreet.co

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