Highlights:

Intro to community surrounding BBQGuys (2:46)
How private equity actually attracted Russ to the company (5:01)
How BBQGuys are getting employee buy-in (7:10)
How BBQGuys found gaps in the market for their own brand (10:45)
Creating a professional customer base (12:43)
Defining the addressable market (15:30)
Creating a content platform (17:33)
How investors should read into acquisition costs (19:51)
Why Russ is excited about getting acquired by a SPAC, Velocity Acquisition Group (22:24)
Insight into senior team of the company (25:47)

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If you have questions about the show or topics you'd like discussed in future episodes, email our producer, ross@lowerstreet.co

Russ Wheeler, BBQGuys — In Your Grill: A look at the innovative platform that's changing the outdoor game