Andrew McHugh, Founder of Wist, believes he has found the killer use case for VR. They discuss WIST, an app that lets users relive memories through AR and VR, capturing videos using iPhones and LiDAR sensors. They explore investment opportunities in the VR space and discuss onboarding difficulties. Venture capitalist Sian Banister shares her emotional connection to finding the killer use case for AR. Excitement about investing in Wist and creating a syndicate is mentioned, along with upcoming episodes and a partnership with American Express.
WIST aims to revolutionize the use of VR by allowing users to step back inside their memories using AR and VR technology on mobile and headsets.
Despite the challenges of current VR adoption and onboarding issues, the investors recognize the potential of WIST in creating immersive memories and are willing to invest in moonshot ideas like WIST.
Deep dives
Pitching the Killer Use Case for VR
The podcast episode discusses a startup called WIST that aims to revolutionize the use of virtual reality (VR) for capturing and reliving memories. The founder of WIST, Andrew, explains that the app allows users to step back inside their memories by using AR and VR technology on mobile and headsets. The app captures moments using the LiDAR sensor on iPhones, and users can then relive those memories in an immersive way. Andrew highlights the potential of WIST in preserving and sharing personal memories, and he plans to expand the capabilities of the app to offer APIs and SDKs for other developers in the spatial computing space. The investors express different levels of interest and concern, with some recognizing the emotional value of the technology and others questioning the market and adoption challenges. Despite some hesitations, Sian Banister from Long Journey Ventures shows strong interest in investing, motivated by the potential for connecting generations and helping people process loss and grief. Ultimately, both the podcast hosts and Sian decide to invest in WIST, acknowledging the risk and uncertainty involved in early-stage technology investments.
Challenges and Potential of WIST
The investors in the podcast episode discuss several challenges and potential opportunities for WIST. The challenges include the current onboarding issues and the dependency on headsets, as well as concerns about price points and broader VR adoption. However, they also recognize the potential of WIST in creating truly immersive memories and the emotional value it can provide. The investors express excitement about the future possibilities of advanced AI and artistic effects to enhance the immersive experience. They discuss the need to track user engagement and usage data to better understand user behavior and preferences. Despite the current challenges, the investors see the WIST technology as a significant breakthrough and express their willingness to invest in moonshot ideas like WIST that have the potential to change the world.
Investment Decision: Betting on Technology
The podcast episode captures the investment decision-making process for WIST. The hosts and Sian Banister from Long Journey Ventures evaluate the opportunity based primarily on the technology and its potential impact. They acknowledge the uncertainty and risks associated with investing in early-stage technology without a well-defined business model. However, they are drawn to the emotional power and market potential of WIST, which aims to revolutionize the way people capture and relive memories using VR and AR technology. They see this as a moonshot investment opportunity and decide to invest in WIST, taking a risk on the technology and the team behind it.
Implications for the Fund and Future Investments
The investment in WIST raises questions about the fund's investment thesis and its focus on moonshot investments versus safer and more predictable investments. The hosts and Sian Banister reflect on the fund's approach and the balance between investing in disruptive technologies like WIST and more traditional business models. They discuss the importance of aligning the fund's investment strategy with the risks and potential of each opportunity. While the investment in WIST represents a moonshot bet, it also highlights the fund's willingness to support transformative technologies that have the potential to change the world, even if they come with inherent uncertainties.
Venture investors have spent the last decade searching for the killer use case for VR. Today’s founder, Andrew McHugh, thinks he’s found it with his startup, Wist. But days before Andrew gave his pitch, Apple sent shockwaves through the industry by announcing their new headset, the Vision Pro. Will investors be skittish about the tech giant entering the space? Or is it a sign that VR’s big moment has finally arrived?