The Future Belongs to Creators

How to Get (And Keep!) Your Email Open Rate Above 50% with Khe Hy

Sep 7, 2022
The Future Belongs to Creators podcast features Khe Hy, a blogger, content creator, and educator. Khe shares his secrets to achieving a remarkable 50% open rate on his newsletter. He emphasizes the importance of creating captivating subject lines and leveraging social proofing and trending topics. The hosts also discuss updates, the impact of Apple's privacy push on Snapchat, creating and validating a product, generating content ideas, and book purchases.
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ANECDOTE

Khe's Career Shift Story

  • Khe Hy quit his Wall Street desk job after a midlife crisis at 35 years old.
  • He started his newsletter RadReads as a simple link blog with 36 people, which grew to over 38,000 subscribers.
ADVICE

Consistency Builds Habitual Readers

  • Consistency is key for maintaining high email open rates.
  • Send emails at the same time with reliable quality to become part of your readers' routines.
ADVICE

Subject Lines Are Highest Leverage

  • Spend significant time crafting your email subject lines as they drive open rates.
  • Without a compelling headline, even great emails will remain unread.
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