In this episode of CMO Insights, Jeff Pedowitz sits down with Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems.

Ryan talks about

How marketing has changed and evolved as an industry and department over the past 20+ years
The challenges and the opportunities of working with a global sales team
And what he and his team are being held accountable for within the company.

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 3. Episode 11: Marketing at Scale : Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems