Marketing Happy Hour Impact-Driven Small Business Marketing | Taylor Prater of Mother Kombucha
We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their local community and beyond.
About Taylor Prater, in her own words: I have been in the beverage community for the better part of the last 15 years. What started as a bartending job at an upscale martini joint at 19 years old turned into a passion for the hospitality industry which then turned into a passion for the CPG/RTD world. After craft cocktail bartending, I spent 3 years working in the liquor world representing the William Grant and Sons portfolio. I met some of the most beautiful, passionate souls and fell in love with brand design and creation.
My attention then turned to coffee and creating our brand, Made Coffee. Made has the distinction of being the first canned cold brew in the state of Florida. Over 5 years (and counting) we were able to grow into 3 canned products as well as a line of specialty whole bean coffee.
Now, I find myself working with the amazing people at Mother Kombucha enhancing their marketing and community efforts. Mother Kombucha focuses on creating beverages for a better world. We are people conscious, health conscious and earth conscious. We emphasize using business for good and use our platform to bring awareness to initiatives such as sustainability and women's rights, all while making delicious sustainable beverages to make humans feel good.
Connect with Taylor: Instagram | LinkedIn
Learn more about Mother Kombucha: Instagram | LinkedIn | TikTok
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