027 - How to create a marketing funnel

What is a marketing funnel, and how do you create one to get more customers? If you understand the journey your customers take before they buy, if you map out the steps that someone has to take to become a customer, then you can develop strategies to move people along those steps instead of just leaving it to chance.

This is what we call a marketing funnel - but don't think that people will move through your funnel on their own. Some will, but the vast majority won't. In this episode, David takes a look at the three stages of a marketing funnel, how you can take customers from the top to the bottom, and (if your funnel isn't working) where people are probably getting stuck.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!