This week we dug out our knickerbockers and legged it up the fairway to catch an ex-golf pro with one of the strongest drives in the industry, Di Wilkins. She joined the agency Critical Mass 21 years ago and never left. As CEO, Di has created a genuinely special work culture rooted in Canadian values and best showcased by an avalanche of industry accolades this year, including Best Agency to Work For and Employer of the Year.

Di explains that what she lacks in polish, she makes up for in heart. And we guarantee that after this episode there’ll be a queue of Call to Action listeners from here to Canada vying to be her friend. You can listen to her talk candidly on the benefits of being “absolutely clueless", the silliest thing she’s done with a JPEG, pioneering customer-centricity before it was vogue and a whole lot more.

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Di:
Follow Di on LinkedIn.

Critical Mass:

On the Twitter.
On the Facebook.

On the LinkedIn.
On the Instagram.
On their Website.

Book Recommendations:

She’s also recommended a few of the 100+ books a year she reads for you to enjoy: The Great Alone Kristen Hannah

The Three Year Swim Club Julie Checkoway

I heard you paint houses Charles Brandt

*Di dedicates her show to a rock-star of Critical Mass, Isabella Rodrigues. Di would love Isabella to know that thousands of Critical Massers are behind her, as is everyone here from the Call to Action team.*

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174: Smug missionaries with test tubes