RA Exchange

EX.783 Dixon

Nov 12, 2025
Dixon, co-founder of the influential Innervisions label and a prominent DJ/producer, reflects on the label's 20-year legacy. He discusses the emotional impact of their anniversary parties and how they continue to attract younger audiences through innovation. Dixon shares insights on the art of DJing as storytelling and the importance of annual retreats in India for creative rejuvenation. He also emphasizes the need to reclaim underground dance music as a political space, urging artists to voice their truths amidst commercial pressures.
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ANECDOTE

Epic 20-Year Parties Reconnected Community

  • Dixon described the Innervisions 20-year parties at Berghain and Fabric as long, emotional reunions that felt “blurry in a good way.”
  • He emphasized being present throughout the events, not just for his set, because the label weekend felt communal and special.
INSIGHT

Evolve The Sound, Don't Preserve It

  • Dixon credits Innervisions' relevance to continuous micro-level change within a melodic house framework rather than static preservation.
  • He says evolving taste, not museum-style curation, keeps younger crowds engaged.
INSIGHT

Events Restore Label Identity

  • Dixon noticed the label's visibility faded because listeners now focus on individual artists and tracks instead of labels on streaming platforms.
  • He argues events resurrect label identity by linking moments and community to the brand.
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