What a tremendous opportunity to interview Bob Burg, Mr. Go-Giver himself! Bob is a sought-after speaker at corporate conventions and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000. Although for years he was best known for his bookEndless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers.

He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

Burg talks about five simple principles that if utilized propertly can help you create Ultimate Influence.

Listen to hear him explain these five principles:

Control your own emotions
Understand the clash of belief systems
Acknowledge their ego
Set the proper frame
Communicate with tact and empathy

Check out Bob Burg’s new book: Adversaries into Allies

To learn more about Bob Burg please go to http://www.burg.com/

So tell me, do you think you have what it takes to create ultimate influence?

Bob Burg: How to Win People Over, Develop New Prospects & Create Happy Customers